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A local historical society plans to build an educational center, a replica of a 19th century barn. The society needs to inspire the community to donate funds. How can it rally the community?
Jumpstart suggests a barn-raising theme: Historically, barn-raising brought neighbors together. The eight-page fund-raising booklet will imply the same, featuring historical photos of barn-raising next to architectural drawings of the new barn.

 

Creativity as competitive advantage.